Insectif by Varun Rana
Nature. Environment. Things that surround us. Plants, trees, grass, animals, insects, the entire flora and fauna are a world within itself. This segment of living things works in its own mysterious ways. The sustenance of the entire diversity depends upon the flora and the fauna. Comprising many elements, creatures, and structures, this world is actually a beautiful one. It not only adds color to the world but also adds life to it. What if we say that the same elements will now add life to your home? Technically, we don’t mean that you can decorate your space with plants and insects, but you will be able to do so practically. How? Through our rugs. Yes, out of everything else in the world, we have brought the world of organisms onto our carpets.
Introducing Insectif. Designed by Varun Rana, this collection of rugs features the building blocks of our diversity on the carpet canvases. It is Rana’s bold vision that we brought to life after infusing it with our heritage and classic handmaking techniques. It is a world where soft hues invite calm, before jewel-bright insects quietly emerge. Hand-tufted, each rug from the collection is a tradition reimagined as discovery. Through this collection, Rana has coined the term-Insetif. The collection portrays the hybrid nature of his work, and pushes the boundaries of textile design by blending classic motifs with something that no one would expect- Insects. From Mumbai to Monaco, the soft color palette that Varun envisioned goes a long way. Without waiting any longer, let's read about the rugs in the collection.
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Lapiz Mosaic- Hand-tufted using superior quality wool and viscose yarn, the rug is one of the finest from the Insectif collection. Designed by Varun Rana, the vibrant color palette will be a statement in your home. The insects are laid in a particular motif on the carpet canvas, literally giving the rug its name. Indeed, a revolutionary accent for the entire carpet industry, the rug is best suited in contemporary homes that embrace an artistic vibe.
Get the rug here- https://www.obeetee.in/products/lapiz-mosaic-hand-tufted-woollen-and-viscose-rug
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Blush Mosaic- Another statement-making piece from the collection, this carpet will add balance to your space. While the insects lend the canvas a versatile color palette, the blush balances the overpowering zeal of multiple shades striking the eye all at once. Crafted using wool and viscose, the rug design by Rana is hand-tufted and comes with a silk-like shine. The insects spread across the canvas in symmetry. The layered visual language lulls viewers with soothing proportions and pastels before revealing jewel-toned insect forms that spark curiosity and conversation.
Know more about the rug- https://www.obeetee.in/products/blush-mosaic-hand-tufted-woollen-and-viscose-rug
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Dance Concentric- Geometrically asymmetrical concentric circles made using insects cover the entire canvas of this rug. True to its name, the visuals feel like the insects are dancing in circles. With a subtle color palette, the rug blesses your space with muted tones and the most unexpected decor elements ever- insects. Rana’s vision has surpassed all the creative barriers, making each rug from the insect collection unique.
For more information, visit- https://www.obeetee.in/products/dance-concentric-hand-tufted-woollen-and-viscose-rug
Hand-tufted for a luxurious, bouncy pile, each of these rugs blurs sharp motifs into a harmonious whole, reflecting light and color beautifully for contemporary homes. Seeking reference from real natural wonders, Varun Rana has emphasized insects as a rich source of inspiration, creating updated classics that serve as both décor and art. While there are more rugs in the collection, we’d like you to visit our e-commerce platform and explore. https://www.obeetee.in/ You can also experience the magic of Rana’s world by visiting any of our stores spread across the major cities of the country.
